Visaro Agency Server

Visaro Agency Server is a self-hosted, multi-domain behavioural tracking and reporting platform that turns one central WordPress installation into a hub for collecting, managing, and reporting on insight across numerous websites or domains. Built for agencies, consultants, multi-brand businesses, franchise groups, and anyone overseeing more than one site, it combines isolated domain workspaces, detailed visitor and interaction tracking, attribution reporting, portfolio oversight, audience building, white-label presentation, and controlled client sharing in one scalable system.

Compatibility	WordPress 5.0 +, PHP 7.4 +
Prerequisites	Standalone Wordpress Installation MySQL

From £199.00

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Full setup and usage details are available in the product documentation. This guide covers installation, configuration, and common questions to help you get the most from the software.

If you need further help, please visit our support pages. You’ll find troubleshooting advice, FAQs, and ways to contact our team if you need additional assistance.

Visitors - (new) Browse and filter individual visitors and cohorts. Insights - (new) Aggregate trends and performance across a date range. Campaigns - (new) Campaign-focused reporting using UTM groupings and chosen attribution model. Audiences - (new) Define and manage reusable audience rules; export matching cohorts. Export - (new) Stream CSV export for date ranges (visits/events and audience exports).

KEY FEATURES

Visaro Agency Server is a self-hosted, multi-domain behavioural tracking and reporting platform built for users who need one central place to manage insight across numerous websites or domains. While “Agency” sits in the name, it is equally suited to consultants, multi-brand businesses, franchise groups, internal teams, and anyone responsible for more than one web property.

The platform turns one central installation into a reporting hub, allowing multiple websites to be tracked and managed from one place while keeping each one within its own isolated domain workspace. This means data, users, settings, access, and reporting views remain clearly separated, making it practical to oversee numerous sites without blending results together or creating unnecessary reporting confusion.

Visaro Agency Server goes beyond basic traffic figures by focusing on behavioural insight. It helps reveal how visitors move through a site, where they engage, where they drop away, and which actions contribute to conversions. Portfolio oversight makes it easier to review and compare multiple websites, brands, or client accounts from one environment, while campaign and attribution reporting help show not only where traffic came from, but which channels introduced, influenced, and helped convert valuable visitors.

The platform also supports white-label presentation and controlled client sharing, making it well suited to agencies, consultants, and service providers who need to present insight professionally. Exports, branded PDFs, and scheduled reporting help reduce manual reporting time, while user controls, retention settings, exclusions, diagnostics, and removed-data handling help keep reporting clear and manageable over time.

Visaro Agency Server also supports add-on plugins to expand the number of available domain workspaces, allowing the platform to scale as more websites, brands, or client properties are added.

Core Features

Multi-domain workspace management

The system is built around separate domain workspaces, allowing multiple websites or domains to be tracked and managed from one central space. Each workspace has its own identity, tracking credentials, allowed domains, data, users, settings, and reporting views. This makes the system suitable for managing many sites without blending data together.

Centralised tracking server

Rather than treating each website as a separate reporting silo, Visaro Agency Server acts as the collection hub. External websites send data back to the central install via tracking endpoints and generated tracking snippets. This creates a single place to manage analytics across a portfolio of websites.

Detailed behavioural event tracking

The system goes beyond simple pageview counting. It supports pageviews, outbound clicks, form submissions, engagement activity, downloads, CTA interaction, video progress, JavaScript errors, and broader interaction tracking. This provides a much clearer picture of what visitors are actually doing on a website.

Visitor journey and route analysis

Visaro Agency Server groups activity into individual visitor routes and timelines, making it possible to see how a user moved through a site, where they engaged, where they dropped off, and where they converted. This is especially valuable when trying to understand friction points and missed opportunities.

Campaign and attribution reporting

Visaro Agency Server includes campaign and goal analysis with attribution options such as first touch, last touch, and position-based models. This helps users understand not only which sources generate visits, but which channels introduce, influence, and help convert valuable traffic.

Portfolio and roll-up reporting

The platform is designed for users managing more than one site. Portfolio views, groupings, and saved roll-ups allow users to look across multiple tracked websites at once, whether by client, brand, region, account manager, or another internal grouping.

Audience building and segmentation

Users can build and save audiences based on behavioural, campaign, and visitor data. These can be dynamic or snapshot-based, creating a practical bridge between analytics, segmentation, and wider marketing or CRM activity.

White-label and client portal tools

Visaro Agency Server includes branding controls, workspace overrides, client share profiles, and controlled client access options. This allows reporting to be presented professionally and selectively, without exposing everything in the system.

Exports, reporting and scheduled delivery

Visaro Agency Server supports CSV exports, PDF exports, report packs, scheduled delivery, and delivery history. This allows the system to function not only as a dashboard but as a reporting workflow tool for internal teams or external stakeholders.

Operational controls and governance

The system includes retention controls, audit logging, exclusions, diagnostic tools, performance safeguards, removed data management, and user access control. These features help keep reporting practical, manageable, and commercially usable over time.

Feature Benefits for Agencies & Multi-Site Users

For agencies, consultants, and organisations with multiple websites, the biggest benefit is that Visaro reduces fragmentation. Instead of logging into multiple systems, exporting from different accounts, and piecing together partial data, one installation can act as the central reporting and analysis environment.

It also improves consistency. Tracking, reporting, attribution, branding, user access, and retention can all be managed in one place. That means a more repeatable process across all client or business websites, rather than a different setup on every project.

The platform also improves visibility. By tracking behaviour, journeys, interactions, and conversions rather than relying only on headline traffic figures, users can identify where a site is performing well, where it is failing, and where changes are likely to have the most impact.

For client-facing work, the white-label and controlled share tools are a major strength. They make it possible to give clients useful access to their data without handing over the full back-end system or overwhelming them with irrelevant detail.

The Values & Benefits of Visaro Agency Server

Centralisation

Visaro Agency Server brings multiple websites or domains into one central environment. Rather than working across disconnected analytics accounts and isolated reports, users can monitor, compare, and manage numerous properties from one installation.

Benefit: less duplication, less admin, faster oversight, and a more efficient reporting process across all tracked sites.

First-party behavioural visibility

The platform captures more than traffic totals. It records interactions, routes, form activity, engagement behaviour, conversions, and friction signals that help explain what is happening on a site and why.

Benefit: users gain meaningful insight into visitor behaviour, not just basic visit counts, making it easier to identify issues, opportunities, and commercial intent.

Controlled multi-user and client access

Visaro Agency Server supports per-site user assignment, analyst-style access, frontend-only viewing, and secure share profiles for clients or stakeholders. Access can be shaped around what each user actually needs to see.

Benefit: better control, safer sharing, clearer separation between internal analysis and client-facing reporting, and a more professional delivery model.

Reporting efficiency

With built-in exports, report packs, branded PDFs, scheduled delivery, and reporting history, the system reduces the manual work involved in producing and distributing insight.

Benefit: agencies and multi-site operators can spend less time pulling data together and more time acting on what the data shows.

Governance and control

The plugin includes retention settings, removed-data management, exclusions, audit logs, diagnostics, and performance safeguards. These are not cosmetic extras; they help keep the platform practical to run at scale.

Benefit: cleaner reporting, more manageable data, better accountability, and a stronger operational foundation for long-term use.

Commercial usefulness

Visaro Agency Server is built to help users understand which traffic matters, which channels contribute to outcomes, where leads engage, and what actions should follow. It is designed to support decisions, not just display numbers.

Benefit: the data becomes commercially useful for account management, marketing decisions, conversion improvement, lead analysis, and client recommendations.

USER BENEFITS

Agency Benefits

For an agency, Visaro Agency Server provides a central system for tracking and reporting across multiple client websites without relying entirely on third-party analytics platforms. It creates a more controlled and potentially more brandable reporting environment.

It also supports account management. Portfolio roll-ups, grouped reporting, per-site access, campaign analysis, and branded exports all help agencies manage client relationships more efficiently and more professionally.

The white-label side is particularly valuable. Agencies can present insights under their own brand, create controlled client views, and deliver reports in a way that feels like part of their own service rather than a bolt-on external tool.

Just as importantly, the platform helps agencies move beyond vanity metrics. Instead of focusing only on traffic numbers, they can discuss routes, engagement, conversions, friction, attribution, and audience segments. That makes reporting more strategic and more commercially relevant.

Client & Stakeholder Benefits

For end clients or internal stakeholders, the benefit is clarity. They are not simply shown a mass of raw analytics data. They can be given filtered, controlled views that focus on what matters to them.

They also get a better understanding of outcomes. Because the system captures journey and interaction data, reporting can show more than how many visitors a website had. It can show how those visitors behaved, what they interacted with, and where conversion opportunities may be being lost.

This also improves trust in reporting. A clearer view of visitor routes, source quality, and page-level interaction creates stronger evidence for website changes, content changes, campaign adjustments, and future marketing decisions.

Operational Benefits

Operationally, Visaro Agency Server helps standardise data collection and reporting across a growing number of sites. This is important for teams that need a repeatable system rather than a one-off setup.

It also provides better control over data quality. Exclusions, removed insight handling, removed visitor handling, retention rules, and audit history help users keep the system useful over time instead of letting data become cluttered and difficult to work with.

The export, scheduling, and delivery tools reduce repetitive reporting tasks, while access control and share profiles reduce the need to create separate one-off reporting methods for every stakeholder.

Add-On Expansion Model

The Visaro Agency Server is structured to support add-on expansion for additional domain workspaces. That means the core platform can remain focused while users expand capacity as their needs grow.

This is important because it makes the system scalable. A user can begin with the base domain allocation and increase the number of tracked workspaces through add-ons when taking on more clients, launching more brands, or extending reporting coverage.

FAQ

Does Visaro Agency Server work with WordPress Multisite?

Visaro Agency Server is designed to be used on a single-site stand-alone WordPress installations only. It cannot be network-activated across a Multisite (network) setup.

You are able to use Visaro Agency Servers tracking in a multisite environment by installing tracking codes within each multisite.

How do I renew my licence?

You’ll receive an email reminder 30 days before your licence expires, with a renewal link. Simply follow that link to renew for another year at your current rate. If you miss the reminder, you can also log in to your account dashboard on apps-and-plugins.co.uk and click Renew Licence next to Visaro Agency Server.

Does Visaro Agency Server use cookies?

Visaro Agency Server does not use cookies.

This doesn’t mean that use of the Visaro Agency Server makes you GDPR compliant, you should consult your legal advisor/s on how you should document any tracking software used on your or your clients websites.

Will it slow down my website?

Visaro Agency Server is designed to capture essential behavioural signals without adding heavy front-end scripts to client sites. Tracking is lightweight and focused on practical events such as sessions, journeys, outbound clicks, and optional engagement milestones.

All processing and reporting of data is carried out on the website hosting Visaro Agency Server, not the client site being tracked.

We advise that Visaro Agency Server is installed on a stand-alone instance of WordPress as a sub-domain of your own domain or on a different dmain if you wish full white-label visibility – all tracking codes are white-labelled, so Visaro Agency Server is not expossed to them through tracking codes or elsewhere when in use.

What can I export, and how do I use it?

You can export almost every form of data from Visaro Agency Server in both CSV and PDF formats – PDFs can be white-labelled with your logo and footer information, as can all emails sent from Visaro Agency Server.

How you use exported data is between you and your clients only.

Can I filter down to just the visitors that matter?

Yes. Visaro Agency Server includes filters for just about everything.

Create your own KPIs, filter social, organic, paid, search – you have the flexibility to filter or shape all data to how you need to see or use it, although we think we’ve got most of it covered in our presets.

Visaro Agency Server with Ten-Site Licence

£399

+VAT

Annually

Purchase

Only £39.90 per site, PA

+15 Site Add-on Licence

£199

+VAT

Annually

Purchase

Only £13.20 per additional site, PA

Requires Licensed Visaro Agency Server with Ten Site Purchase

+40 site Add-on Licence

£299

+VAT

Annually

Purchase

Only £7.47 per additional site, PA

Requires Licensed Visaro Agency Server with Ten Site Purchase

+90 site Add-on Licence

£399

+VAT

Annually

Purchase

Only £3.99 per additional site, PA

Requires Licensed Visaro Agency Server with Ten Site Purchase

14-day money-back guarantee

We know that no single tool fits every site – that’s why we offer a fair 14-day money-back guarantee, subject to terms & conditions.

For full details, please review our refund policy