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Keyword Insights – Search Probability

REAL-TIME SEARCH PERFORMANCE SCORING FOR KEYWORD INSIGHTS

The Search Probability Add-on analyses your Keyword Insights data to calculate the likelihood of each keyword generating traffic based on impressions, position, and click trends.

It provides an instant percentage score showing how well each keyword is performing in search visibility — helping you prioritise optimisation efforts and identify the highest-value opportunities.

Compatibility

WordPress 5.0 +, PHP 7.4 +
Prerequisites

Licensed Keyword Insights Plugin, MySQL, WP‐Cron enabled

From £49.00

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NO RISK - 14 day money back guarantee

Full setup and usage details are available in the product documentation. This guide covers installation, configuration, and common questions to help you get the most from the software.
If you need further help, please visit our support pages. You’ll find troubleshooting advice, FAQs, and ways to contact our team if you need additional assistance.
First release

KEY FEATURES

The Keyword Insights Search Probability Add-on adds advanced keyword performance scoring and tracking tools to your Keyword Insights dashboard. It highlights which keywords are most likely to generate clicks and traffic - and makes it easy to monitor progress across your entire site.

INSTANT SEARCH PROBABILITY SCORING

Each keyword within your Keyword Insights data is assigned a live percentage score based on impressions, position, and click-through trends, helping you instantly gauge its likelihood of driving traffic.

INTEGRATED INTO ALL EXPORTS

Adds a new Search Probability column to both post/page CSV exports and the full All Insights export, making performance reporting and comparison effortless.

DEDICATED SEARCH PROBABILITY PAGE

Introduces a new page within Keyword Insights that automatically collects every keyword tracked across your site. View keyword probabilities, when they first appeared, and when they last changed - all from a single dashboard.

EXPORTABLE DATA FOR REPORTING

All probability data from the dedicated page can be exported to CSV for easy sharing, analysis, or client reporting.

TRACK CHANGES OVER TIME

The add-on records when each keyword first appeared and when its probability last changed, giving clear insight into how visibility and engagement evolve.

SEAMLESS INTEGRATION

Works natively within the Keyword Insights plugin with no additional configuration required. Once activated, all new and existing keyword data automatically includes probability scoring.

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LIVE PERFORMANCE SCORING

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IN-DEPTH KEYWORD TRACKING

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SITE-WIDE VISIBILITY ANALYSIS

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EXPORTABLE INSIGHT DATA

The Benefits of Using Keyword Insights SEARCH PROBABILITY

UNDERSTAND TRUE KEYWORD PERFORMANCE

Go beyond rankings to see how likely each keyword is to generate real traffic. Probability scores combine impressions, position, and click behaviour into a clear, easy-to-compare metric.

IDENTIFY HIGH-VALUE OPPORTUNITIES

Spot keywords with strong visibility but low click potential, and prioritise them for optimisation to unlock the biggest performance gains.

MONITOR CHANGES ACROSS YOUR SITE

The dedicated Search Probability page tracks when keywords first appeared and when their probability last changed – providing a running record of visibility and engagement trends.

MAKE REPORTING SIMPLE

Export all probability data from individual pages or the site-wide dashboard to CSV for quick sharing with clients, teams, or stakeholders.

BUILT DIRECTLY INTO KEYWORD INSIGHTS

No setup required. Once installed, probability scoring appears automatically across your existing data and exports, keeping everything in one familiar interface.

14-DAY MONEY BACK GUARANTEE

Give it a try and if it’s not for you, we’ll refund your purchase. T&Cs apply.

How Keywords Insights SEARCH PROBABILITY Works

  1. Activates Within Keyword Insights
    Once installed and validated, the add-on automatically integrates with your existing Keyword Insights data — no configuration required.
  2. Analyses Keyword Metrics
    Using impressions, clicks, and average position from your Google Search Console imports, the add-on calculates a real-time probability score for each keyword.
  3. Applies Scores Across Your Data
    Search probability values are displayed beside every keyword in your Keyword Insights panels and are included in both post/page and All Insights CSV exports.
  4. Creates a Dedicated Search Probability Page
    All tracked keywords are collected into a single dashboard where you can view their current probability scores, first appearance dates, and last change dates for quick trend review.
  5. Exports for Reporting
    Export all probability data to CSV for easy offline review or client reporting — giving a complete overview of keyword performance across your site.

FAQ

How is the search probability calculated?
The probability score combines impressions, clicks, and average position metrics from your Google Search Console data to estimate how likely each keyword is to generate traffic.
How often does the probability update?
Scores are recalculated automatically each time you import new Google Search Console data through Keyword Insights or the GSC Integration Add-on.
Where can I view the probability data?
Search probability appears beside each keyword in your Keyword Insights panels and on the dedicated Search Probability page, which displays all tracked keywords site-wide.
Can I export the probability data?
Yes. The probability column is included in both the post/page and All Insights exports, and the full Search Probability dashboard can also be exported for reporting.
Does this add-on affect my existing data?
No. The add-on reads your existing Keyword Insights data to generate new probability values – it doesn’t modify or replace any stored information.
Does Keyword Insights Search Probability work with WordPress Multisite?

Unfortunately, Keyword Insights Search Probability is designed for single-site WordPress installations only. It cannot be network-activated across a Multisite (network) setup. If you wish to protect multiple subsites, you’ll need to install and activate Keyword Insights Search Probability individually on each one.

We’re exploring full Multisite support in a future release – if this is critical for your workflow, please get in touch so we can discuss timelines and potential workarounds.

How do I renew my licence?

You’ll receive an email reminder 30 days before your licence expires, with a renewal link. Simply follow that link to renew for another year at your current rate. If you miss the reminder, you can also log in to your account dashboard on apps-and-plugins.co.uk and click Renew Licence next to Keyword Insights Search Probability.

Single-Site Licence

£TBC

+VAT

Annually

Purchase

Agency Licence (up to 10 sites)

£TBC

+VAT

Annually

Purchase

Single-Site Lifetime Licence

£TBC

+VAT

Infinite Single Site Use

Purchase

14-day money-back guarantee

We know that no single tool fits every site – that’s why we offer a fair 14-day money-back guarantee, subject to terms & conditions.
For full details, please review our refund policy